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Launching an Agency that could thrive in the Canadian Space
Where they started?
Where they want to go?
Where they started?
Duo™ was founded by a team of three experts in web design and SEO.
Their vision was to build an agency that could serve businesses across the entire Canadian market. To achieve this, they needed branding that would position their startup as a leading player and enable them to support companies throughout the industry.
Where they started?
They got in touch with the Perkk™ Team and showed us what their vision was.
After 4 weeks of intense research, design explorations and discussions with the Duo™ team, we’ve created a branding so vibrant and dynamic that no one would pass by without giving it a second glance.
What’s holding them from getting there?
The Duo™ team offered an excellent service and had deep industry expertise even before founding the company. However, as a startup, they struggled to attract high-value clients due to a lack of a professional brand image.
They needed branding that could…
Position them as a professional and reliable partner
Help them to be taken more seriously without being boring
Position them as an experienced agency rather than a start-up
And build Credibility & Trust
We decided to keep the logo concept & refine the typeface...
Building Credibility & Trust in every interaction using identity design
Now that we have our new logo, we can build the brand identity design & system that elevates the brand experience at every touch points, here are some of the things we have done:
B. Typography
D. Brand Guideline
Next, we focused on crafting the color palette. The main challenge was striking a balance between Duo’s vibrant, energetic personality and their need for a professional look. The result was a visually pleasing and functional palette that captured both sides of the brand.
“Perkk™ completely transformed our brand! We came to them feeling stuck with an identity that didn’t reflect our growth. Their rebranding process was seamless, strategic, and fast. They understood our vision and delivered an impressive brand identity that can help us grow.
The results? Increased confidence, stronger market positioning, and a brand we’re proud to show off. If you need a rebrand done right, Perkk™ is the team to trust!”
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Unleashing Innovation and
Reliability in the Digital World
Clarium™ has achieved significant milestones in their goal, which is acquiring huge market share in the US Market and providing the most advanced cybersecurity service.
They feel like the have the look & branding that they are proud of and they are pushing forward now towards being the #1 in the industry.
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