Tricity™ is more than just a place to charge electric vehicles; It’s a place that sparks connections, embraces sustainability, and radiates warmth.
Tricity™ has the heart of our community, where charging up is more than just power—it's about sharing stories, laughter, and the joy of being together.
Tricity™ was just an idea on a 6-paged document when they started.
They didn’t have their name (They used to call themselves Bolt), they didn’t have their marketing strategy figured out, and they were looking for an investor that could bring their idea to life.
Tricity™ wants to lead Ethiopia’s electric vehicle (EV) future. Their goal is to become the #1 brand for charging vehicles, powering connections, and sparking conversations.
They want to start with building their branding and search for investors who can help them build this idea into reality.
Tricity had a strong vision to lead Ethiopia’s EV future, but they struggled to turn the idea into a clear plan and build a unique brand that could help them stand out.
They didn’t have a strong, memorable name—something bigger than just an EV charging service. And when reaching out to investors, they lacked high perceived value and didn’t make a great first impression. They needed to build their brand to:
Put their ideas together & communicate it easily
Increase their Perceived Value
Build Credibility & Trust for their investors
Differentiate their brand from Competitors
Now that we have our new logo, we can build the brand identity design & system that elevates the brand experience at every touch points, here are some of the things we have done:
We went on to refine the color palette. Aiming to enhance the brand’s visual identity, whose foundation remains rooted in deep, earthy tones that have symbolized WeShip’s stability in alcohol logistics. The aim was to strengthen the brand’s character while maintaining recognition.
Perkk™ is definitely my go-to team for Branding Service... I highly recommend their service to my friends & colleagues if they are looking for a proper branding.
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Tricity™ has achieved significant milestones by finding the brand that they are proud of & believed that it represents them a 100%. They were able to move forward with their vision, they were able to make a good first impressions & land meetings with big investors that are initiated on the idea.
They are pushing forward now towards developing their foundation for their company, and trying to find their location where they could start all this. We hope everything goes well for them.
A Special Thanks to the founder of Tricity™, Mariam Abdulaziz for collaborating on the project.
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